If you have ever wondered how to become famous or how to go viral online, then it's very important that we study from successful people.
I say we, because this matters to me as well, since I am a new singer hoping and reaching for the same caliber of success.
I choose to look at the top famous singers and their marketing strategy of our generation, because apart from our shared interests, famous singers are just too cool. lol
HOW TO BECOME FAMOUS LIKE NICKI MINAJ – NEW SINGERS MARKETING STRATEGY EXAMPLE OF FAMOUS SINGERS
I am so excited to be looking into the life of ‘Nicki Minaj,’ her music marketing strategy example, and her prowess in songwriting today. If you’ve been following along with my case studies, you know, on JmusicSingerAndSongwiter.com, we don’t just love and admire the top famous singers in the world, we study them.
We study them because we know, they can teach us so much about fame, becoming famous, becoming rich, becoming successful, and even how to carry ourselves as superstars in the most admiring way.
‘Nicki Minaj’ is the perfect example for us; she is one of the top female singers with a ruthless and a nasty lyrical talent. She is in our opinion, yes, our, THE QUEEN OF RAP.
You see, most artist become famous without us knowing how. Sometimes, they may have had a major push by someone that is established in the music industry, or they have stupid luck.
The problem with that is, often, we are left wondering how the heck did they get that opportunity when we can blow them away with our own talent.
In the case of ‘Nicki Minaj’, we don’t wonder, if I can speak for the rest of you. She is a singer with a soul vibe, like “Pills and Positions”. She is a rapper capable of fighting top MCs in the game like her “Monster” bars.
She has successfully commanded the attentions of many people all around the world with her talent, charming personalities like that of the “Barbies” persona and looks too. Yes, her looks are a factor as well. Lol
Today, I want to talk about this major female singer songwriter ‘Nicki Minaj’. We will be looking into how she became one of our favorite famous female singers and how you too can become famous just like her.
Studying her rise to fame and the music marketing strategy examples she leaves us, will be as important as being mentored by ‘Nicki Minaj’ herself. If you want to become famous as a new singer, a teenager, or a social media influencer then you are at the right place.
WHY SHOULD NEW SINGERS STUDY ‘NICKI MINAJ’S’ RISE TO FAME? AND WHAT THEY CAN LEARN FROM HER AND APPLY TO THEIR MUSIC MARKETING STRATEGY
As new singers or current musicians, the marketing strategy example of ‘Nicki Minaj’, will serve as a real education for our music promotion efforts. This is a female superstar that has reach success as an actress, singer, songwriter, rapper, and a major personality to emulate.
You will see as I have seen, how possible it is to rise to the top regardless of your situation. ‘Nicki Minaj’ is no stranger to a hard life, which is why she is a role model for many. She is a hard worker, but we will learn from her that working hard is never better than working hard and smart.
Based on her background, family, and career; I believe we would also learn the important lessons of being discipline and intentional when pursuing our dreams.
If all that don’t impress you, you only need to look at the extent of her music catalogs, her on stage performances and how she has managed to stay on the minds of millions of fans worldwide.
Musicians can learn a lot about music promotion and effective marketing strategies. Aspiring famous individuals will see the example of someone that became famous, and dreamers can see what it takes to accomplish their goals.
Do you need any more reasons?
If you don’t, then let’s go. Let’s learn from ‘Nicki Minaj’s’ music marketing strategy example, and how most of the famous singers of our generation rose to the top.
HOW DID NICKI MINAJ BECOME FAMOUS? THE BACKGROUND STORY
According to source: Wikipedia ‘Nicki Minaj’ REAL AND FULL NAME IS Onike Tanya Maraj-Petty. She was born December 8, 1982, in Saint James, Trinidad and Tobago. Daughter to Robert Maraj (father) and Carol Maraj (mother). ‘Nicki Minaj’s’ father was a financial executive, and her mother was an accounting clerk.
It is also important to note, (according to Nationsencyclopedia), Trinidad and Tobago was in the midst of a painful recession around 1982 – 1987. There was a lot of unemployment, poverty, and emigration issues at the time. This fact is important because it shows how harsh the environment is for someone to grow up in.
‘Carol Maraj’ (Nicki Minaj’s mother) is said to have a big family prior to forming her own. According to Thefamouspeople – she has nine older and one younger sibling. Her family was well-off compared to other people in her neighborhood in Trinidad. Her family was one of the first in the neighborhood to live in a concrete house with access to running water and a TV.
According to thesun – Carol Maraj has been a victim of many violent episodes during the course of her life. From her elder brother, who had a mental illness, to her husband who she said has even tried to kill her.
The situation she was constantly placed in, is one of the motivating factors that has given ‘Nicki Minaj’ the drive to be successful.
According to thesun ‘Nicki Minaj’ is quoted as saying “When [she] first came to America, [she] would go in [her] room and kneel down at the foot of [her] bed and pray that God would make [her] rich so that [she] could take care of [her] mother.”
NICKI MINAJ EARLY LIFE BACKGROUND
At the age of 24, her mother (Carol Maraj) got a Green Card to be able to travel to the United States. When she did travel (somewhere in 1983), she ended up in Bronx, New York. “Nicki Minaj’ and her older brother (Jelani who was 4 years older) grew up with their grandmother in Saint James, Trinidad, and Tobago, with eleven other cousins. How that is possible is beyond me.
Within 6 months, Carol Maraj petitioned for her husband Robert Maraj to come stay with her in the United States (Thefamouspeople). She only did it, because Robert had promised to change his ways and had said he would do right by her. In 1988, ‘Nicki Minaj’ and her older brother, Jelani were brought to the United States to live with their mother and father.
Their first house was in Queens on 147th Street, off Rockaway Boulevard. They had had to move multiple times mainly due to their father’s capacity for violence.
*Another Interesting fact- Both ‘Nicki Minaj’s’ father and mother were gospel singers. Talk about having role models. Well maybe I should not say that. Her father was someone that later got addicted to alcohol and crack (during the crack epidemic) and it was even said, he had a violent temper and would beat Carol Maraj and her children.
One winter night, in December 1987, driven by his anger, Robert attempted to murder ‘Nicki Minaj’s’ mother by torching the house while she was in it. Luckily, she escaped, and her children were staying with a relative at the time due to them knowing the possibilities of their fathers’ violence.
Luckily, her father later down the line got help by going into rehab and was a constant church goer. Faith’s twisted hand however, had other plans for ‘Nicki Minaj’s father.
In February of 2021, Robert Maraj was killed in a hit-and-run accident and later pronounced dead. He was 64 at the time (according to Nicki Minaj Fandom). Very sad indeed.
The bad economy plus a bad environment in the household, left ‘Nicki Minaj’ looking for means of escape. According to Brittinica, Nicki Minaj spent her time as a little girl creating fantasies as a form of escape, often imagining her alter-ego persona “Nicki Minaj”.
WHAT LED TO NICKI MINAJ’S RISE TO FAME?
Determined to become rich, ‘Nicki Minaj’ fanaticized about becoming an actress, and rapper. At the time, she came up with many alter-ego personas, from cookie, to the “Harajuku Barbie,” before finally choosing “Nicki Minaj” as her stage name (Republic Records). Thethings – can be quoted as saying ‘Nicki Minaj’ had come-up with at least 15 different personas. But hey, who can blame her, she had to find a way to cope with her harsh life.
She was only 12, when she wrote her fist rap song (Republic Records) and continued perfecting her craft in songwriting and rapping.
She attended a prestigious school - Fiorello H. LaGuardia High School of Music & Art and Performing Arts, which focused on visual and performing arts (Wikipedia). She had a professional crush on famous actress, Meryl Streep and wanted her skills to embody hers (Thethings).
After graduating, she auditioned and performed in an Off-Broadway play called “In Case You Forget” in 2001.
Around 19 years of age, it is said, ‘Nicki Minaj’ struggled with her acting career (not being able to get major roles) so she spent her remaining time working odd jobs. She has had at least 15 jobs where she was fired for discourtesy to customers.
This is sketchy to me, because Nicki Minaj is seen as a role model today. I believe, before anyone can reach her caliber of success, they would have had to learn and develop skills that would allow them to work well with other people.
How peculiar indeed, in fact, it is very similar to my 16 jobs lost in Columbus Ohio. Lol, I can honestly say it was not all my fault. More or less, bullies that hate those that out-perform them or are broken inside. That’s on period.
But hey, I guess that's why we work so hard to get the freedom to do our own businesses. So not all bad.
Luckily, for ‘Nicki Minaj,’ she was very ingrained in the underground hip hop scene. She was often the back-up singer for local New York City rappers and was able to form many relationships (Republic Records).
She would perform and create songs of her own, which she usually posted on Myspace. The best place for musicians at the time.
‘Nicki Minaj’ caught her big break when her music was discovered on her very Myspace page, by “Dirty Money CEO Fendi” (Republic Records). Fendi loved what he heard and immediately signed her to his label.
Due to the relationship with “Dirty Money,” ‘Nicki Minaj’ was able to get connected with mega famous rapper “Lil Wayne.” This led to multiple collaborations with Lil Wayne, that resulted with a series of mix tapes. The first of which was “Playtime is Over” which was released in April 2007 (Republic Records).
From there, as the saying goes, the rest is history.
Below is a video illustration of the most notable moments that led to ‘Nicki Minaj’ becoming famous
NICKI MINAJ’S NET WORTH AND THE FIRST FAMOUS MIXTAPE AS A RAPPER
*according to source: CelebrityNetWorth – this is ‘Nicki Minaj’s’ Net Worth - as of 2021
85 Million (us)
Actress, Singer, Rapper, Musician, Performer, Personality, Voice Actor, Visual Artist
DATE OF BIRTH:
December 8, 1982
Saint James, Trinidad, and Tobago
FIRST FAMOUS MIXTAPE:
Mixtape – “Play Time Is Over”
July 5, 2007, also Featured Lil Wayne
YEARS IN THE PUBLIC
2004 to current
NICKI MINAJ’S FAMOUS ALBUMS
- On November 22, 2010, ‘Nicki Minaj’ released her first full length album “Pink Friday”
- On April 12, 2012, ‘Nicki Minaj’ released her second album “Pink Friday: Roman Reloaded”
- December 15, 2014 ‘Nicki Minaj’ released her third album “The Pinkprint”.
- August 10, 2018, ‘Nicki Minaj’ released her fourth album “Queen”
*Its important to note: ‘Nicki Minaj’ has an extensive list of songs in her discography composing of singles, mixtapes, collaborations, unreleased albums and much more.
TOP 5 - SAD SONGS TO LISTEN TO FROM NICKI MINAJ
(according to source: Kuulpeeps) These are the top sad songs by 'Nicki Minaj' that I totally agree with.
NICKI MINAJ’S INSTAGRAM AND OFFICIAL WEBSITE
You don’t get to be as famous and talented as ‘Nicki Minaj’ without commanding a large following on social media and television networks. Fans are constantly tailing her for news about her baby and any news of new songs or projects she is working on.
Below is the link to her professional Instagram profile and official website.
Nicki Minaj’s Instagram Click Here
WHAT MUSIC MARKETING STRATEGY EXAMPLES SHOULD WE TAKEAWAY FROM NICKI MINAJ RISE TO FAME
As it was with my previous case studies of famous singers and how they became famous, we have seen the same themes again. First of all, there was intention, from the beginning to reach that status. Famous singers like ‘Nicki Minaj’ prayed and took actions that would make their dreams come true.
‘Nicki Minaj’ was in a school dedicated to the arts and spent a lot of her time perfecting her craft. Before she was famous, she was a constant songwriter using her imagination to create songs and perfecting her vocal techniques.
It was intentional when she joined the group “Full Force” in 2004 to perfect her skills. The group “Full Force” had four members composing of rappers and singers. Today, ‘Nicki Minaj’ is not just known as the queen of rap, but also a very gifted singer.
We have also seen; how joining Broadway shows or a desire to become an actress often opens the pathway to becoming famous as a singer. As an actress, not only are you going to be surrounded by future superstars, but you also have the incredible opportunity to be shown to a large audience that might just convert into your super-fans.
When ‘Nicki Minaj’ took the actions to perfect her skills (acting and joining local talented rappers) she was by definition creating the perfect Product.
Having the right product in the market is the first step to a successful marketing strategy.
We have also seen the power of influencer marketing, which is something often used by major labels to promote their artists. By allowing ‘Nicki Minaj’ to collaborate with mega superstars such as Lil Wayne, her success was almost guaranteed. Lil Wayne’s influence in the hip hop community was and still is a mega deal.
‘Nicki Minaj’ has used several other marketing strategies and one of those I’d have to say is digital marketing. She has her own official website, social media pages, and had an active Myspace page. Back then, Myspace, was the equivalent of having your mixtapes on Datpiff or having a famous Facebook page.
This is important, because not only will the mega influencers within the music industry see you (the product) but also, fans get the benefit of that one-on-one interactions.
For these reasons and more, ‘Nicki Minaj’ was discovered, rose to fame, and we all celebrate whenever new albums drop from the now famous singer ‘Nicki Minaj’ brand.
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HOW DO YOU BECOME FAMOUS LIKE NICKI MINAJ?
First of all, you must perfect your skills. The market never lies, if your talent is not up to the level, you will be ignored. Unless you just want to become famous in other strange ways. You can perfect your skills by teaching yourself the skills, its easy now days because information is everywhere. You can also request that a teacher comes along for the ride.
Second, pursue your dreams by taking actions that align with your dreams. As we have seen through the example of ‘Nicki Minaj’s’ life, she took acting classes, joined talented individuals, put herself out there and reached out to record labels by sending them her music.
Third, stay the course and stay patient. As you have seen, it takes a long time for singers to break out into fame. The public needs a long time to warm up to your talent and time is also needed to implement these marketing strategies. Have faith, and be like ‘Nicki Minaj.’ She got on her knees and prayed to be where she is today, because her desire was that strong.
Thank you for reading, I hope ‘Nicki Minaj’s’ marketing strategy example has been beneficial and I hope you leave your opinions below.
Suggest me the next artist and let’s learn the lessons together as to how we too can become famous?
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