How The Weeknd Became One Of Our Top Famous Singers - New Singers Marketing Strategy Examples

New Singer The Weeknd - famous singer marketing strategy image
*the image above ~Photo by Giorgio Trovato on Unsplash  
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If you have ever wondered how to become famous or how to go viral online, then it's very important that we study from successful people.

I say we, because this matters to me as well, since I am a new singer hoping and reaching for the same caliber of success.

I choose to take a look at the top famous singers and their marketing strategy of our generation, because apart from our shared interests, famous singers are just too cool. lol

  

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Hello. My name is Ibrahim Jawara. Singer and songwriter plus founder of the Jmusic- singer and songwriter brand.
If you have the time, please show your support and check out my down-to-earth original and relatable songs on my YouTube channel (Jmusic- singer and Songwriter).



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HOW THE WEEKND BECAME ONE OF OUR TOP FAMOUS SINGERS - NEW SINGERS MARKETING STRATEGY EXAMPLE

 

Today's case study revolves around a superstar known by many as ‘The Weeknd’.

This is an in-depth look into ‘The Weeknd’ and how this superstar’s music marketing strategy works and how everyday individuals like you and I can use these music promotion tactics to our advantage.  

 

THE WEEKND'S BIOGRAPHY, NET WORTH, AND FIRST FAMOUS SONG

 

According to source, Britannica.com, ‘The Weeknd’s’ real name is Abel Makkonen Tesfaye, born February 16, 1990, Toronto, Canada.

He is a Singer, Songwriter, Producer that is wildly famous for his spectacular falsetto in rhythm and blues (RNB).

I especially love his style because as a new singer myself, I love hitting the high notes similar to other RNB greats (like Jeremiah and Mr. Biggs).

‘The Weeknd’, unlike me, however, is a bit unapologetic about his approach to music. His music concepts usually revolve around drug use, sex, and being alone. Note: this is a solid part of a music marketing strategy especially for the 21st century.

From young ladies to old gentlemen, his music is loved and adored. Personally, I’ve come to understand, that most of the time, music fans are not so much concern about the lyrics but the catchy sounds and how those sounds make them feel.

 

THE WEEKND’S NET WORTH AND FIRST FAMOUS SONG

*according to source: WealthGenius.com current as of year 2021

NET WORTH:

100 Million

PROFESSION:

Singer, Songwriter, Producer – RNB (rhythm and blues)

DATE OF BIRTH:

February 16, 1990

COUNTRY:

Canada

FIRST FAMOUS SONG:

Cooperation with Drake on “CREW LOVE”

YEARS IN THE MUSIC BUSINESS

2010 – and current as of 2021

 

Around 2011, ‘The Weeknd’, posted three songs on YouTube that were a part collaboration with Jeremy Rose (producer). From there he had a sponsor by a fellow Canadian rapper and musician Drake.

The three songs he placed on YouTube dramatically increased in popularity due to the backing of Drake’s music blog and twitter promotion.

This is interesting to know, since, I have also been advocating for musicians to have their own blogs as another form of promotion. Some singers may say blogs are not how fans discover music now-days, however, blogs for the longest time now, are a sure-fire way to help websites gain attention.

 

It would be wise for any musician or online creator to use this fact to acquire more attention for their music, art, or persona.

Following ‘The Weeknd’s’ three songs on YouTube

What you Need , The Loft  and  The Morning

‘The Weeknd’ then collaborated with Drake on a song called “Crew Love”.

According to source “Billboard”, “Crew Love” was “The Weeknd’s’ first introduction to the Billboard Hot 100 ranking.

 

 

THE WEEKND’S MOST FAMOUS SONGS

 As of this date (4/2021); These are the most streamed songs on Spotify for ‘The Weeknd’.

  • “Blinding Lights” -on the album “After Hours” published November 29 2019 2,271
  • “Starboy” -on the album “Starboy” published September 21 2016 1,586
  • “The Hills” -on the album “Beauty Behind the Madness” published May 27, 2015 1,240
  • “Cant Feel My Face” -on the album “Beauty Behind the Madness” published June 8, 2015 1,152

 

*Spotify streams as listed by source Wikipedia- Spotify streams rounded to the nearest million. Effective as of April 2021.

Famous Songs

Published Date

Album

Spotify Streams

Blinding Lights

November 29, 2019

After Hours

2, 271

Starboy

September 21, 2016

Starboy

1,586

The Hills

May 27, 2015

Beauty Behind the Madness

1,240

Can’t Feel My Face

June 8, 2015

Beauty Behind the Madness

1,152

 

TOP 5 - SAD SONGS THAT WILL MAKE YOU CRY BY THE WEEKND

These songs have been voted by fans as the saddest songs from the Weeknd. (according to source: needsomefun.net

  1. Echoes of Silence
  2. The Town
  3. Tears in The Rain
  4. Same old song
  5. The Knowing

 

THE WEEKND’S MUSIC MARKETING STRATEGY EXAMPLES TAKEAWAY

The look into how ‘The Weeknd’ started in the music business highlighted some music marketing strategies that we can learn and implement into our own music promotion strategy as well. The way he manages to collaborate with Drake, helps me conclude, this was not a chance encounter.

Drake is already a well accomplished musician with a vast fan base and influence. Plus, being a born Canadian citizen similar to ‘The Weeknd’ helps to show the intentional partnership between them.

 

INFLUENCER MARKETING EXAMPLE

The way ‘The Weeknd’ was introduced into the music business world serve as a perfect influencer marketing example, as to how modern-day famous singers and celebrities have reached superstardom.

We can conclude that ‘The Weeknd’s’ marketing team used influencer marketing to target fans that were already accustomed to listening to his type of music.

Drake’s music in a way is very similar to ‘The Weeknd’ since his music fans are individuals that are into club music and music concepts that talk about sex, fame, heartbreak, alienation and much more.

We know now that in the 21st century, influencer marketing is a very effect marketing strategy when it comes down to digital marketing.

In fact, influencer marketing is how many well-established businesses have been able to make sales, promote brand awareness, and build brand loyalty.

 

In addition to that, ‘The weeknd’ has collaborated with many other influential music artists. Famous singers such as Beyoncé, Travis Scott, Montana, and Kendrick Lamar.

The superstars he has collaborated with are all famous singers with established fan bases that are the primary targets for his style of music.

He has even taken it a step further through his high-profile relationship with famous singer Selena Gomez; another well establish artist with his target fans.

 

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HOW TO GET FAMOUS FOR NEW SINGERS AND ASPIRING CREATORS

For new singers and creatives hoping to become famous, we can learn a lot from current superstar ‘The Weeknd’.

His marketing strategy is well intentioned and targeted through influencer marketing and I am sure many other forms of digital marketing.

Its important to note, that you as the individual aspiring to become famous, must understand who your targeted fans are, the top influencers in that space, and form a relationship with them.

This is an eye-opener to most of us, since we hear and see new superstars everyday and just assume, it was plain ole-luck. Let’s make our marketing strategy and promotion of our talents more intentioned and direct.

 

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