If you have ever wondered how to become famous or how to go viral online, then it’s very important that we study from successful people.
I say we, because this matters to me as well, since I am a new singer hoping and reaching for the same caliber of success.
I choose to take a look at the top famous singers and their marketing strategy of our generation, because apart from our shared interests, famous singers are just too cool. lol
Hello. My name is Ibrahim Jawara. Singer and songwriter plus founder of the Jmusic- singer and songwriter brand.
If you have the time, please show your support and check out my down-to-earth original and relatable songs on my YouTube channel (Jmusic- singer and Songwriter).
@jawara.ibrahim check out my single #fyp #animalsdoingthings #animaledits #lionking #lionheart #love #lovesongs #sadsongs ♬ You Haven’t Been Here – Ibrahim Jawara
HOW THE WEEKND BECAME ONE OF OUR TOP FAMOUS SINGERS – NEW SINGERS MARKETING STRATEGY EXAMPLE
Today’s case study revolves around a superstar known by many as ‘The Weeknd’.
This is an in-depth look into ‘The Weeknd’ and how this superstar’s music marketing strategy works and how everyday individuals like you and I can use these music promotion tactics to our advantage.
THE WEEKND’S BIOGRAPHY, NET WORTH, AND FIRST FAMOUS SONG
According to source, Britannica.com, ‘The Weeknd’s’ real name is Abel Makkonen Tesfaye, born February 16, 1990, Toronto, Canada.
He is a Singer, Songwriter, Producer that is wildly famous for his spectacular falsetto in rhythm and blues (RNB).
I especially love his style because as a new singer myself, I love hitting the high notes similar to other RNB greats (like Jeremiah and Mr. Biggs).
‘The Weeknd’, unlike me, however, is a bit unapologetic about his approach to music. His music concepts usually revolve around drug use, sex, and being alone. Note: this is a solid part of a music marketing strategy especially for the 21st century.
From young ladies to old gentlemen, his music is loved and adored. Personally, I’ve come to understand, that most of the time, music fans are not so much concern about the lyrics but the catchy sounds and how those sounds make them feel.
THE WEEKND’S NET WORTH AND FIRST FAMOUS SONG
*according to source: WealthGenius.com current as of year 2021
|NET WORTH:||100 Million|
|PROFESSION:||Singer, Songwriter, Producer – RNB (rhythm and blues)|
|DATE OF BIRTH:||February 16, 1990|
|FIRST FAMOUS SONG:||Cooperation with Drake on “CREW LOVE”|
|YEARS IN THE MUSIC BUSINESS||2010 – and current as of 2021|
Around 2011, ‘The Weeknd’, posted three songs on YouTube that were a part collaboration with Jeremy Rose (producer). From there he had a sponsor by a fellow Canadian rapper and musician Drake.
The three songs he placed on YouTube dramatically increased in popularity due to the backing of Drake’s music blog and twitter promotion.
This is interesting to know, since, I have also been advocating for musicians to have their own blogs as another form of promotion. Some singers may say blogs are not how fans discover music now-days, however, blogs for the longest time now, are a sure-fire way to help websites gain attention.
It would be wise for any musician or online creator to use this fact to acquire more attention for their music, art, or persona.
Following ‘The Weeknd’s’ three songs on YouTube
‘The Weeknd’ then collaborated with Drake on a song called “Crew Love”.
According to source “Billboard”, “Crew Love” was “The Weeknd’s’ first introduction to the Billboard Hot 100 ranking.
THE WEEKND’S MOST FAMOUS SONGS
As of this date (4/2021); These are the most streamed songs on Spotify for ‘The Weeknd’.
- “Blinding Lights” -on the album “After Hours” published November 29 2019 2,271
- “Starboy” -on the album “Starboy” published September 21 2016 1,586
- “The Hills” -on the album “Beauty Behind the Madness” published May 27, 2015 1,240
- “Cant Feel My Face” -on the album “Beauty Behind the Madness” published June 8, 2015 1,152
*Spotify streams as listed by source Wikipedia– Spotify streams rounded to the nearest million. Effective as of April 2021.
|Famous Songs||Published Date||Album||Spotify Streams|
|Blinding Lights||November 29, 2019||After Hours||2, 271|
|Starboy||September 21, 2016||Starboy||1,586|
|The Hills||May 27, 2015||Beauty Behind the Madness||1,240|
|Can’t Feel My Face||June 8, 2015||Beauty Behind the Madness||1,152|
TOP 5 – SAD SONGS THAT WILL MAKE YOU CRY BY THE WEEKND
These songs have been voted by fans as the saddest songs from the Weeknd. (according to source: needsomefun.net)
THE WEEKND’S MUSIC MARKETING STRATEGY EXAMPLES TAKEAWAY
The look into how ‘The Weeknd’ started in the music business highlighted some music marketing strategies that we can learn and implement into our own music promotion strategy as well. The way he manages to collaborate with Drake, helps me conclude, this was not a chance encounter.
Drake is already a well accomplished musician with a vast fan base and influence. Plus, being a born Canadian citizen similar to ‘The Weeknd’ helps to show the intentional partnership between them.
INFLUENCER MARKETING EXAMPLE
The way ‘The Weeknd’ was introduced into the music business world serve as a perfect influencer marketing example, as to how modern-day famous singers and celebrities have reached superstardom.
We can conclude that ‘The Weeknd’s’ marketing team used influencer marketing to target fans that were already accustomed to listening to his type of music.
Drake’s music in a way is very similar to ‘The Weeknd’ since his music fans are individuals that are into club music and music concepts that talk about sex, fame, heartbreak, alienation and much more.
We know now that in the 21st century, influencer marketing is a very effect marketing strategy when it comes down to digital marketing.
In fact, influencer marketing is how many well-established businesses have been able to make sales, promote brand awareness, and build brand loyalty.
In addition to that, ‘The weeknd’ has collaborated with many other influential music artists. Famous singers such as Beyoncé, Travis Scott, Montana, and Kendrick Lamar.
The superstars he has collaborated with are all famous singers with established fan bases that are the primary targets for his style of music.
He has even taken it a step further through his high-profile relationship with famous singer Selena Gomez; another well establish artist with his target fans.
FOR A MORE INDEPTH UNDERSTANDING OF MARKETING CONCEPTS, BUSINESS PLANNING, AND SEO (SEARCH ENGINE OPTIMIZATION) YOU HAVE TO CHECK OUT MY BOOK.
HOW TO GET FAMOUS FOR NEW SINGERS AND ASPIRING CREATORS
For new singers and creatives hoping to become famous, we can learn a lot from current superstar ‘The Weeknd’.
His marketing strategy is well intentioned and targeted through influencer marketing and I am sure many other forms of digital marketing.
Its important to note, that you as the individual aspiring to become famous, must understand who your targeted fans are, the top influencers in that space, and form a relationship with them.
This is an eye-opener to most of us, since we hear and see new superstars everyday and just assume, it was plain ole-luck. Let’s make our marketing strategy and promotion of our talents more intentioned and direct.
I hope you find this material valuable. If you did, then below are some links you should check out for further reading and supporting our efforts.
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