If you have ever wondered how to become famous or how to go viral online, then it's very important that we study from successful people.
I say we, because this matters to me as well, since I am a new singer hoping and reaching for the same caliber of success.
I choose to look at the top famous singers and their marketing strategy of our generation, because apart from our shared interests, famous singers are just too cool. lol
HOW TO BECOME FAMOUS LIKE JUSTIN BIEBER – NEW SINGERS MARKETING STRATEGY EXAMPLE OF FAMOUS SINGERS
How do you become a Legend?
If you’ve ever wondered about something like this, then I think you should know that ‘Justin Bieber’ is the right person to ask.
‘Justin Bieber’s’ ability to capture our hearts and stay on our minds is in my opinion world-class. Even if you are not someone that follows the trends of today’s music, I can almost guarantee that you’ve heard the name.
Over the years, ‘Justin Bieber’ has shown us a mixture of controversies, talent, and charm that many aspiring musicians don’t even believe they can replicate.
This is why I am so excited to be studying the moves this legend has made. Today, we will be looking into ‘Justin Bieber’s’ music marketing strategy examples, in order to understand how we too can become famous.
Just look at all the famous singers in our generation; wouldn’t you agree, if you learn just a little bit of success principles from ‘Justin Bieber,’ we too can join their ranks?
It’s not just because I am a new singer as you may be as well, heck, I want to know how and why the hottest girls all around the world just keep singing “baby, baby, baby, ohh”. LOL.
I hope the lessons from this case study of how, ‘Justin Bieber’ rose to fame, his music marketing strategy example, and skills will give us a deeper understanding of how to market ourselves.
WHY SHOULD NEW SINGERS STUDY JUSTIN BIEBER’S RISE TO FAME? AND WHAT THEY CAN LEARN FROM HIM AND APPLY TO THEIR MUSIC MARKETING STRATEGY
‘Justin Bieber’ will be the perfect mentor for aspiring musicians, new singers and those that crave success in the entertainment industry.
There are many people all around the world that have fallen in love with his charm, subtle vocal sounds, and everything about his personal life.
So how does everyday Joes, like you and me, do what he has done?
Can his level of success even be replicated?
Well like the saying goes, success leaves clues. We need those clues to use in our own lives.
I believe today’s look into ‘Justin Bieber’s’ life, will answer some very important questions about promotions, music marketing strategy, and how individuals become famous.
Think about it, ‘Justin Bieber’ has been in the public’s eye for almost a decade now. We continuously hear his name on television and on social media news stories, it makes me wonder if this was all part of the plan.
Do we really need to create compelling news-worthy events in our own lives, in order for us to become legends like our famous singers, celebrities, and role models?
This is an important question, because I see this sort of thing all the time. Like rappers putting their lives in danger for more attention from the public, or other people doing some strange things just to get news coverage.
I don’t know about you, but I like to stay reserve, so I won’t be clout-chasing (attention seeking) just to become famous.
But then again, I wonder if that’s what our mentor for today (Justin Bieber) is going to tell us.
If you are just as interested as I am, lets take a look at the marketing strategy example of ‘Justin Bieber’ and see how we to can use his lessons to become famous, successful and rich.
JUSTIN BIEBER AND HIS FAMILY BACKGROUND STORY
According to source: Britannica ‘Justin Bieber’ was born “Justin Drew Bieber” on March 1st, 1994, in London, Ontario, Canada.
Wikipedia highlights that Justin Bieber was born to Jeremy Jack Bieber (father) and Pattie Mallette (mother). Justin Bieber’s ancestry includes French-Canadian, Irish, English, Scottish and German.
Justin Bieber has three younger half-siblings on his father side and one stepsister from his stepmother (intouchweekly).
Since we are talking about the clues that played a major role in helping ‘Justin Bieber’ become famous today, I think you should know about Pattie Mallette (Justin Bieber’s mother).
Pattie Mallette Justin Bieber’s Mother
Pattie Mallette (Wikipedia) born April 2, 1975, is a Canadian author, film producer, and mother of Justin Bieber. She in my opinion is a fighter, protector, and someone with foresight.
In fact, she is an honorable mention as “Woman of Action” on A Celebration of Women (A Global Advocacy Organization for true leaders).
Through her book, Nowhere But Up, Pattie Mallette recalls a life of pain, disappointments and hope. For example, she lost her older sister to a car accident, was abused at a young age several times and her father died of a heart-attack when she was 9years old (acelerationofwomen).
I guess we should say like mother like son, because Pattie Mallette loved to sing and was an exceptional one at that. According to my past studies of how our famous singers came into success, she was incorporating all the career moves that would have eventually brought her to that level of success.
Pattie was in her school’s and church’s choir, studied dance for 7 years, and had a very strong desire to become a famous singer and actress.
Around age 9 her desire to become a singer and an actress landed her on several local television programs for talented children.
She was on a local television program called Romper Room and Big Top Talent. She has played in two theatrical productions in the Stratford Shakespeare Festival which is usually watched by half a million tourists every year (acelerationofwomen).
Unfortunately, as Pattie Mallette would later get signed to a Toronto-based talent agent, her dreams came to an end.
Due to the long commute to the talent agency, which was one-and-a-half hours every weekend, her parents were unable to make that commitment (Wikipedia).
This was definitely a bad time for Pattie Mallette. Of course, it affected her negatively as it often is when our close dreams are taken from us. I included this story to show the motivation that led Pattie Mallette to support her young superstar ‘Justin Bieber’.
HOW DID JUSTIN BIEBER BECOME FAMOUS?
Pattie Mallette (Justin Bieber’s mother) was the first major force in cultivating his talent and marketing his talent which led to ‘Justin Bieber’ being recognized and becoming famous.
Remember, Pattie Mallette was, in her early years, a very talented musician. She had been on television shows and sang in front of millions.
She was also the one that branded ‘Justin Bieber’s’ career from the start, by creating social media profiles and uploading ‘Justin Bieber’s performances online.
Just knowing her son had the skills and the desire to pursue the same calling must have been a wonderful thing. ‘Justin Bieber’ has been quoted as saying his mom “means a lot to [him]” (Inspirational Quotes).
Respectively so, because she is known as someone that committed her time to make sure her son’s dreams are realized.
Take for example, ‘Justin Bieber’s’ ability to play multiple instruments from a very young age. ‘Justin Bieber’ can play the drums, piano, guitar, and Trumpet (Wikipedia).
The foundational skills were cultivated by his mother who for one, paid for drum lessons (The Canadian Encyclopedia). After which, ‘Justin Bieber’ learned to play the rest of the instruments on his own.
‘Justin Bieber’ also recalls playing the Guitar at an early age due to his mother already having one of her own. Pattie Mallette was a right-handed guitar player while ‘Justin Bieber’ was a lefty; this caused some issues for ‘Justin Bieber’ when he was still learning how to play (ABC news). Luckily, his mother later bought him the right guitar he needed.
Major factors and events that led to ‘Justin Bieber’ becoming famous – the rundown
- From a very young age, Pattie Mallette (Justin Bieber’s Mother) cultivated his son’s talent as a mentor and manager. She paid for drum lessons for ‘Justin Bieber’, bought a left-handed guitar for ‘Justin Bieber’ and would often spend time with her son singing and playing instruments at home.
- Justin Bieber participated in both school and local talent competitions. He also used to busk in front of the Avon Theater (Fandom) where he met other musicians, fans, and earn money for his talent.
- Pattie Mallette posted videos of ‘Justin Bieber’s’ performances in front of crowds and talent competitions on YouTube starting January 19, 2017 (MTV).
- ‘Justin Bieber’s’ YouTube channel had amassed more than one million views. As a result, an American talent executive, Scooter Braun, discovered Bieber’s YouTube clips and reached out to the Bieber’s family to become a manager. (The Canadian Encyclopedia).
- Scooter Braun brought ‘Justin Bieber’ who was 13 at the time, to Atlanta, GA to record and meet with R&B star Usher.
WHY DID SCOOTER BRAUN CHOOSE JUSTIN BIEBER’S YOUTUBE VIDEO?
If I could narrow ‘Justin Bieber’s’ rise to fame in one word; I would say it’s his ability to show ‘Value’.
In my opinion, the value ‘Justin Bieber’ showed before he had any access to fame, was the motivating factor that led major influencers within the entertainment industry to support him.
You’ve heard the story many times of how it was just plain ole luck when Scooter Braun stumbled upon ‘Justin Bieber’s’ YouTube channel. The story highlights, how his musical talent was so, outstanding, that Scooter Braun wanted to sign him right away.
It is true that ‘Justin Bieber’ is and was very talented at that time of discovery. I think in addition to that, there is other aspects we have to understand especially as we try to market our abilities.
Today, I can pretty much say, its not easy to replicate ‘Justin Bieber’s’ level of success through YouTube, because the competition is much fiercer.
How Did Justin Bieber Show Value and got recognized by Music labels?
- When Scooter Braun stumbled on ‘Justin Bieber’s’ YouTube channel, he saw the makings of a superstar. First of all, ‘Justin Bieber’ had amassed a lot of subscribers and viewers on his YouTube channel.
- It’s also important to mention, ‘Justin Bieber’ was uploading videos at a time when the YouTube platform was not saturated with other talented singers or musicians. At that time, many people had not seen the potential of broadcasting themselves online.
- Most of the videos uploaded on “Justin Bieber’s’ YouTube channel were of him performing in front of huge audiences, and winning competitions. Just seeing that an artist, was performing in front of crowds, and being voted as one of the top competitors is a major indicator of value. ‘Justin Bieber’ showed, he could perform on stage, he had fans, and his vocal abilities was loved by people.
- Scooter Braun also spoke about the authentic nature of ‘Justin Bieber’s’ videos, which were a motivating factor that made him want to sign ‘Justin Bieber’. He was not putting on an act, but actually being casual and creating that real bond with his viewers.
Check out this interview done with Scooter Braun, so you too can understand what the motivating factors are, that makes an artist stand out.
JUSTIN BIEBER’S NET WORTH AND THE FIRST FAMOUS SONG AS A NEW SINGER?
*According to source: Wealthy Gorilla – this is ‘Justin Bieber’s’ Net Worth - as of 2021
285 Million (us)
Singer, Investor, Performer
DATE OF BIRTH:
March 1, 1994
London, Ontario, Canada
FIRST FAMOUS SONG:
Single – “One Time”
YEARS IN THE PUBLIC
2008 to current
JUSTIN BIEBER’S TOP 10 BEST ALBUMS
These are ‘Justin Bieber’s best albums that have made it to Billboard top 200 list and rank in the top 10.
- Changes- reached #1 on February 20, 2020
- Purpose- reached #1 on December 5, 2015
- Believe: Acoustic version- reached #1 on February 16, 2013
- Believe- reached #1 July 7, 2012
- Under the Mistletoe- reached #1 on November 19, 2011
- Never Say Never: The Remixes EP – reached #1 on March 5, 2011
- My Worlds Acoustic- reached #7 on December 11, 2010
- My world 2.0- reached #1 on April 10, 2010
- My World EP- reached #5 on April 10, 2010
TOP 5 - SAD SONGS TO LISTEN TO FROM JUSTIN BIEBER
(according to source: Iwmbuzz ) These are the top sad songs by 'Justin Bieber' especially when dealing with a heartbreak.
JUSTIN BIEBER’S INSTAGRAM AND OFFICIAL WEBSITE
You don’t get to be as famous and talented as ‘Justin Bieber’ without commanding a large following on social media and television networks. To meet ‘Justin Bieber’ these are his official Instagram and Website links.
Below is the link to his professional Instagram profile and official website.
Justin Bieber’s Instagram Click Here
WHAT MUSIC MARKETING STRATEGY EXAMPLES SHOULD WE TAKEAWAY FROM JUSTIN BIEBER’S RISE TO FAME
As it was with my previous case studies of famous singers and how they became famous, we have seen the same themes again with ‘Justin Bieber’.
First of all, we have seen the importance of having the best product in the market. In this case, ‘Justin Bieber’ was the product with amazing abilities. His melodic vocal technique is unique and attention grabbing for many fans all around the world.
‘Justin Bieber’ from a young age, had all the mentorship he needed from his talented mother. He would often sing with her and learn to play instruments from a very young age.
It is a fact that, at the young age, humans are able learn more deeply since the mind is growing and taking in information that will become part of the individual’s personality. For ‘Justin Bieber’, this type of tutelage from a young age is everything he needed to reach superstardom.
‘Justin Bieber’ also had a great marketing manager. In his case, that manager was his mom. She designed his social media brand and presented her son in the best light with the videos she uploaded online.
She showed her son’s value as an artist, by showing him singing in front of crowds, and winning local talent competitions.
As aspiring musicians or new singers, we also have to emulate the experience ‘Justin Bieber’ gain from performing in public.
‘Justin Bieber’ would busk in front of the Avon Theater which is scary enough for a young boy. It is also known, ‘Justin Bieber’ saved enough money from this experience to buy a vacation to Disney World with his mother (Fandom).
As far as ‘Justin Bieber’ getting noticed by Scooter Braun goes, we have seen the importance of not only marketing your talents in the right places, but also being first.
When Pattie Mallette (Justin Bieber’s mother) uploaded ‘Justin Bieber’s’ videos on YouTube, she did it around the time when there was not a lot of musicians broadcasting their talents online.
Compared to Today, YouTube is very much saturated with other competition which means an artist would really need to do something extra to get attention.
Top Marketing Strategies used by Music Labels
The reason most artist seek a music label to get sign, is because they are aware of their marketing prowess. Not only do they have the marketing dollars to put behind the artist, they also have the solid connections to media and other influencers to push artists in front of fans.
In the case of ‘Justin Bieber’ these are some of the marketing strategies that his manager and music labels have used. For example, look at the study done on the recent marketing campaign ‘Justin Bieber’ used to promote his upcoming album (LinkedIn).
- PR Appearances – Blogs, Television, and news outlet, are very effective in meeting your ideal fan base and promoting your music.
- Brand Deals- The significance of having your name along-side established brands is, it creates an authoritative image for you the artist. (Speaking of Brand deals, did you know, Disney also had a major contribution in promoting Justin Bieber to its global network?)
- Celebrity Backed-Deals- These help with getting additional revenue and broadcasting an artist’s name to even more music fans.
- Social Media Promotions- ‘Justin Bieber’ commands a large audience throughout his social media pages that he as cultivated since the beginning of his career and continues to do so.
Influencer marketing- Collabs with established artists with their own fan base is and will always be a major marketing strategy. Done right, you should be able to reach the people that like your type of music and convert them to your fans.
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HOW DO YOU BECOME FAMOUS LIKE JUSTIN BIEBER?
First of all, as we have seen, the importance of perfecting your skills is a major factor you need in order to reach superstardom.
You can learn to sing by yourself, but I would say it’s much more important you find a mentor that can guide you.
Perform in front of audiences, because you will gain the experience you will need in your future career. Plus, this is the opportunity to build relationships with fans that will support you as you try to become famous.
When you can do all these things, you are then creating and broadcasting your value for the talent you want to become famous for.
As we have seen with ‘Justin Bieber’, when you have built up your value as an artist, you are then more likely to be chosen and given the best deals with record companies.
One last thing I also want to point out, is that you have to take chances on new avenues to promote your talent.
Currently, other social media platforms are indeed saturated. This is not a major problem, because as you are reading this article, new platforms and music promotion avenues are being created. Take the leap, brand yourself, and show the world the value you have.
Those that become famous, have a value that the world recognizes and love.
Thank you for reading, I hope ‘Justin Bieber’s’ marketing strategy example has been beneficial to you.
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Remember once again, to become famous, you need to create a major value that the world recognizes and loves.
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